Secrets of the Subconscious Mind

Josh  Holliday
Jan 24, 2025By Josh Holliday

The reason your life seems a bit fucked is because the way you're looking at life is a bit fucked.

In other words, your mindset, your beliefs and your overall perspective or 'world-view' is not supportive of a good, happy and healthy life.

After working with 100's of high-performing business professionals, I can confidently say that the things we experience are directly related to the way we see the world.

And the way we see the world is based on our subconscious programming.

In other words, it's our Beliefs, "World-View" and Perspective that shapes the experiences we have and therefore, the reality we experience.

I've worked with people who have everything you might think you want to make you happy...

  • Millions of dollars
  • Nice cars
  • Property
  • Successful business
  • Marriage

Who are still not happy.

How can some people have everything they thought they wanted and yet still feel so shit?

Or in other cases, how can some people never seem to get the things they want despite trying so hard?

It's because of our subconscious programming, habitual ways of thinking and feeling and disempowering belief systems stored away in the back of our mind.


In this blog we're going to deep dive on:

  • Understanding the Conscious & Subconscious Mind
  • Thoughts, Feelings, Experiences & Memories
  • Beliefs, Your World View & Identity
  • Feedback Loops and How To Break Them
  • The Creative Mind VS The Programmed Mind
  • Self Awareness & Consciously Creating A New Reality

Let's start by understanding what is the difference between the conscious and subconscious mind.

Understanding the Conscious & Subconscious Mind

You can think of your conscious mind as your creative and active mind.

You can think of your subconscious mind as your habitual and passive mind.

Another way of looking at it is by imagining your subconscious mind as a storehouse of information, kinda like a computer, whereas the conscious mind is the user who actively accesses the information.

One more analogy is the 'book' and the 'reader'. 

The subconscious mind is the book, full of information, and the conscious mind is the reader who takes in that information page-by-page.

Regardless of what the conscious mind is reading in any specific moment, the subconscious mind still stores the rest of the information in the rest of the book, waiting to be read or called upon when necessary.

The conscious mind is the tip of the iceberg of your experience.

The subconscious mind is the deep body of the iceberg submerged under the water.

The subconscious holds all of your memories, habits, learned behaviours, life conditioning and so on.

The conscious is the active and present experience of the moment.

This is the fundamental difference between the conscious mind and the subconscious mind.

Now let's dive into how the thoughts, feelings and experiences we have, create the programs in our subconscious mind.

Thoughts, Feelings, Experiences & Memories

Most of our thoughts and feelings in the present come from our experiences and memories in the past

Your subconscious mind is essentially the hard-drive and record of all the things you've experienced to date.

When you have experiences, you are conscious and all of your senses are there in the external environment with the experience you're having.

As your brain is processing these experiences, it's creating neural pathways in the brain which then create a release of chemicals and hormones in the body which lead to emotions or feelings.

Now your experience has created a mental and emotional imprint called a memory.

Then as we continue to move through life, most of our thoughts and feelings in the present tend to be based on these memories from the past.

This creates a bias and forms your attitude towards the things you experience which in turn creates beliefs.

Then there is a feedback loop where your beliefs create your attitude towards things you experience which ends up creating more bias and from there you can get stuck in the feedback loop, reliving the past over and over again.

You might want to read those last few paragraphs again.

Beliefs, Your World View & Identity

Once these beliefs become solidified over time, you get a perspective which is like a lens through which you see the world.

This makes you SEE reality based off past experiences AKA you develop a specific world-view.

This is also where it gets tricky because as individuals, we usually become attached to our beliefs because they give us a sense of identity.

AKA The Ego.

Now the ego is not necessarily a bad thing - everyone has one.

It's just your personal identity.

If you refer to yourself as a person e.g. John Smith who does a thing e.g. Accountant / Father / Husband etc then that is your ego (identity).

  • The problem people have is they become attached to their identity without even realising it.

In other words, they're not conscious  of the subconscious identity they have...

If you've ever imagined yourself as someone who "doesn't have an ego", the truth is you're just not fully aware (conscious) of yourself.

This is where you might start to have resistance to what I'm saying and that's normal.

You may even feel the need to 'protect' your beliefs here.

I encourage you to stick with me because I'll explain all this in the next section.

The reason this ego or identity can be problem is because most of the time, your identity has been created off of programming that is not actually yours in the first place.

It's not who you *really* are or who you *actually* want to be.

Your identity has been created off programming which has been installed through your environment, family, school, society etc.

I believe this is one of the biggest problems we have in the world.

  • People don't know who they really are.

This is why we see mental health issues like anxiety and depression increasing every year.

Most people just live out an existence that is not true to their 'deep self' and they wonder why they struggle so much...

We need to break free from the limits of our conditioned or programmed self.

Feedback Loops and How To Break Them

The reason it's so hard for people to break free is because their mind and body develops familiarity and reliance on the program it runs.

You build neural pathways that support certain ways of thinking and you can end up getting addicted to certain ways of feelings because remember, your feelings are triggered by certain chemicals and hormones.

Again, this is when you start to develop an identity around your beliefs, experiences and memories.

More than that, your mind and body 'gets used to' this way of being and so anything that challenges your beliefs and perspective...

Feels like a threat to your identity and existence which stimulates fear, anger, anxiety and other survival based emotions.

  • Can you see how people can get stuck in these feedback loops?

The key to breaking these feedback loops is to have some humility and drop the pride.

You've gotta let go of your current beliefs and ways of thinking.

I would go as far as to say, you need to let go of your 'self'.

If your current self and mindset has not got you where you want to be, is it really that hard to swallow the pride and take an honest look at yourself?

To realise that maybe it is you that needs to change?

Most people get scared of this but it's important you overcome your fear and have courage.

The Creative Mind VS The Programmed Mind

The question is this:

  • Are you running your life based off your conscious creative mind?

OR

  • Are you running your life based off your subconscious programmed mind?

Science has revealed that we are only operating from the conscious and creative mind about 5% of the day.

The other 95% of the day we are running off the subconscious habitual programming.

For most of us, the vast majority of our subconscious programs are disempowering and mostly negative which we have downloaded from others.

We must learn to consciously create new programs in the subconscious mind.

This means we need to get beyond the current thoughts and feelings we have in our mind and body.

We have to take stock of our current programs and from there we can work on releasing them and installing new programs.

95% of your life is coming from the subconscious programs so your life is a print out of the programs in your mind.

You don't usually even see this happening because your subconscious is playing it out but your conscious mind is not aware of it happening.

This is why it's important to develop Self Awareness because Self Awareness allows you to become more conscious of yourself, your thoughts, your feelings and your behaviours.

Once you are conscious of the subconscious, you can hack into the feedback loops and consciously choose to change into a more creative version of yourself.

  • So the question remains, how do we do that?

Self Awareness & Consciously Creating A New Reality

Ask yourself these questions and then journal on them:

Q. What am I currently believing about myself?

Q. What am I currently believing about my ability to create a new reality?

Q. What am I currently believing about my relationships?

Q. What am I currently believing about my career or business?

Q. What am I currently believing about life?

These questions are going to help you understand what subconscious programs you're currently running.

From there, we obviously want to change them and consciously create new programs.

Here are my favourite ways to do this:

  • Meditation - Accessing Alpha & Theta Brain Wave States
  • Writing - Literally Writing Out New Conscious Programs
  • Repetition - Build New Habits Of Thinking, Feeling & Behaving
  • Super Learning - Energy Psychology & Changing Thoughts/Feelings Fast


Finally, none of this is a magic quick fix.

You have to "Do The Work".

This means committing time and energy to your self development.

For me, it's about maturing my ego and evolving my identity so I can become the person I want to be.

It's about mind, body and spirit growth so I can be a Conscious Creator.

It's important to understand that life is a journey and there is no final destination where everything will be perfect.

A better way to look at things is that your life is an opportunity to continually grow into your highest potential.

This won't go well for you if you're lazy or arrogant.

You must develop the discipline and willpower to back yourself.

If you're wanting some help to: 

  • Regulate your nervous system and get in control of your stress and anxiety.
  • Reprogram your subconscious mind and change your beliefs.
  • Become the Conscious Creator of your reality.

Then you can: 

A) Watch my free 20-minute video training here to see how I can help.

B) Message me on instagram here > @itsjoshholliday with the word "DETAILS" and I'll send you all the details you need to know about my coaching program (including costs, time commitment etc).

Thanks for reading and I hope this was helpful for you.

With Optimism,

Josh